• Travel trade expo is hosted by WATO each year. Held in the best possible catchment areas, expo attracts tour operators, travel agents, and the media, where WATO members are able to exhibit and market their products and services.  The format of the event ensures quality over quantity to give members the best return on investment. (If members are unable to exhibit, there is an opportunity to provide promotional information/material in the giveaway bags for the visitors and the opportunity to follow up with them.
• Networking events: there are several networking events that take place throughout the year to give the opportunity for members to interact with fellow members who share similar goals and may be able to assist with new business opportunities.
• Media Alerts: Members benefit from our media alert service advising you of PR opportunities within the media.  Only relevant opportunities are passed on to the members and the emphasis is on the member to maximize these promotional opportunities.
• WATO also distributes members’ Press Releases to our comprehensive press list, along with displaying these in our Press & Media section on the website.  This provides members with a free and convenient method of informing the press of their new developments and stimulates coverage for West Africa.
• WATO Press Coverage: Our members gain beneficial advertising rates in certain Media. In addition to this, WATO issues press releases following each event ensuring that we work towards raising the profile of all our members at all times.
• WATO Newsletters: West Africa’s Tourism regular newsletter is distributed to both members and non-members (including travel agents, tour operators and media) to update them on the latest information on events and news from the West Africa Tourism office. Website Exposure: Members receive a free website listing and description of what they offer.  This is a valuable marketing tool to increase visibility and exposure to all their members’ products, with a direct link to their own website. You can also add NEWS and PRESS RELEASES into the relevant sections on the website.
• Social Media Pages: WATO is on Facebook and Twitter, so we encourage all members and non-members to join up and get involved
• Trade and Consumer Shows: WATO will be participating in key trade and consumer shows within the market.  This will be sent out to members with the option to participate on a sharing stand making it more affordable to all parties.
• Job Vacancy Postings: Members looking for someone to fill key positions within the trade are advertised on the website and distributed to our members’ database.  This gives exposure to both the trade and to consumers/students looking to enter the industry.
• Website Advertising: Advertising on the website will be available in the form of a banner and a skyscraper.
• Sponsorship Opportunities: Sponsorship opportunities are available: for events, workshops, website, newsletters, and bags etc. This will ensure your brand is recognised and seen within the industry and to consumers.
• Affiliation: As a member of WATO you can display the WATO logo on printed materials and give your product recognition throughout the industry.

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